Doing Business in Emerging Markets

Southeast Asia Wind Market Overview and Outlook


Andy Lee
APAC Senior Consulting Manager, Power & Renewables, Wood Mackenzie

From the perspective of a larger market scope, the entire Asia Pacific region (excluding the Chinese market) is expected to witness an annual growth rate of up to 10% over the next decade. This may mean nothing compared with the remarkable result of the annual growth rate of over 10% China has achieved over the past decade, but compared with the annual load growth rate of only 2.9% in the global wind power market in the coming decade, we can tell that Asia Pacific will enjoy great growth space and investment opportunities in the future. Why are there so huge growth space and investment opportunities? First of all, wind power is a type of electric power energy, and its growth benefits from the growth of electric power demand. Thorough our analysis, the demand for electric power will grow at a very fast speed in the entire Asian region in the future. Besides, this is closely related with policy orientation. Furthermore, affordability is also a key factor for its fast development.

Analysis and Response to the International Emerging Wind Power Market of Gold Wind


Wang Hai
APAC Senior Consulting Manager, Power & Renewables, Wood Mackenzie

There are several significant features in the emerging wind power market: undergoing a stage of fast growth, boasting an excellent capacity and scale in single countries, having a relatively weak industrial foundation, and enjoying huge development potential in the future. Through the above features, Goldwind has carried out the accurate division and positioning of the emerging market, which is composed of five major markets, namely Central and Eastern Europe, Central Asia (including South Asia), ASEAN, Africa, and Central and South America. Meanwhile, the company has further analyzed national markets within the five regions from seven dimensions - wind resources, resource perspective, social and political environment, economy, trade, finance and industrial technology.

Overview of Brazilian Wind Market


Elbia Gannoum
CEO, Brazilian Wind Energy Association

To talk about how the Brazilian wind power market and Brazil increase the investment in the wind power industry, we must first understand the energy structure in the country. So far, Brazil has had up to 80% of its electric power come from new energy resources, and owns superior hydropower stations. Wind energy has become the second largest energy source of the country's energy structure, of which offshore wind energy represents roughly 9.6%, and the share will further increase over the next 10-20 years. Besides, the energy utilization rate is very high in Brazil, reaching up to 43%, which even overtakes that in the world.

How Can Chinese Wind Power Enter the International Market Safely and Stably£¿


Mou Jinshan
Project Director of Wind Energy, Tš¹V Rheinland

During international certification, China's wind power enterprises may encounter the following problems: Firstly, the accreditation cycle is very long, and some projects may be granted authentication certificates after one or two years with many setbacks in the process; secondly, the communication with foreign certification institutions may lead to issues, such as the lack of understanding about the requirement for documents; thirdly, some documents must be provided in English, which may be difficult for engineers; fourthly, prices are generally high, which will impose the great cost pressure; fifthly, some certificates, particularly those accredited by CNAS in China, are not recognized by international authentication. Targeting the above issues, Tš¹V Rheinland will launch a business called certificate transfer in the future, which means projects obtaining a CNAS certificate can be granted DAKKS authentication as soon as possible. Actually, Tš¹V Rheinland has already entered into the cooperation on this service in some projects with key certification institutions in China.